How TV created & killed Palin's political prospects

John Doyle, The Globe and Mail:

A recent Washington Post/ABC News poll found that her approval ratings among committed Republicans in the U.S. had faded dramatically since previously measured last October. In fact, her “strongly unfavourable” rating has skyrocketed among Republicans. In recent political commentary in the U.S., the talk is of her presidential bid “imploding.”

Then, television duly destroyed the Palin authenticity. The arc of her national political career began with a defining speech at the Republican National Convention in September, 2008, and ended in November, 2010, a few episodes into Sarah Palin’s Alaska. The show, a cringingly inevitable reality-TV series, gave her a huge platform and she blew it. If her exposure on TV in 2008 brought out the authenticity, the show brought out Palin’s inner princess. She talked about being a mom 87 times an episode (I’m exaggerating , but only a little) and made dubious attempts to make political parables linking her family, the outdoors and wildlife. It was ego unbounded. And this after quitting her job as governor of Alaska.

The series had many memorable moments and scenes, but what lingered – and obviously had an impact on Republicans – was the unsubtle undermining of Palin’s assertion that she and her family are “normal, average Americans.” A salmon-fishing trip for the kids involved using a private bush plane to fly to a remote wilderness lake. Palin asserted that such a trip is “an everyday thing” in Alaska, yet any fool watching at home knew the cost had to be in the many thousands. A mountain-climbing trip to Mount McKinley was presented as a trip in the family RV, yet viewers were gobsmacked to find that the vehicle was more like those giant, luxury tour buses used by rock bands.

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