What's wrong with the Canadian media

Kai Nagata:

Aside from feeling sexually attracted to the people on screen, the target viewer, according to consultants, is also supposed to like easy stories that reinforce beliefs they already hold. This is where the public broadcaster is caught in a tough spot. CBC Television, post-Stursberg, is failing in two ways. Despite modest gains in certain markets, (and bigger gains for reality shows like Dragon’s Den and Battle of the Blades) it’s still largely failing to broadcast to the public. More damnably, the resulting strategy is now to compete with for-profit networks for the lowest hanging fruit. In this race to the bottom, the less time and money the CBC devotes to enterprise journalism, the less motivation there is for the private networks to maintain credibility by funding their own investigative teams. Even then, “consumer protection” content has largely replaced political accountability.

It’s a vicious cycle, and it creates things like the Kate and Will show. Wall-to-wall, breaking-news coverage of a stage-managed, spoon-fed celebrity visit, justified by the couple’s symbolic relationship to a former colony, codified in a document most Canadians have never read (and one province has never signed). On a weekend where there was real news happening in Bangkok, Misrata, Athens, Washington, and around the world, what we saw instead was a breathless gaggle of normally credible journalists, gushing in live hit after live hit about how the prince is young and his wife is pretty. And the public broadcaster led the charge.

Meanwhile, the people who are supposed to be holding decision makers to account are instead broadcasting useless tripe, or worse, stories that actively distract from the massive projects we need to be tackling instead of watching TV.

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